adMarketplace is a search advertising marketplace. The company works with large search advertisers, their agencies, and well-known digital publishers to match relevant advertiser offers to user search queries performed on a publisher's site. The privately held company is headquartered in New York City. adMarketplace introduced an algorithmic bidding solution, BidSmart, for their search advertising platform in early 2014. Search advertising marketplaces represent a sizable but often overlooked segment of the Search Engine Marketing industry.