The Aristoi (Greek: ἄριστοι) was the label given to the noblemen in ancient Greek society, and in particular ancient Athens. The term literally means "best", with the denotation of best in terms of birth, rank, and nobility, but also usually possessing the connotation of also being the morally best. The term in fact derives similarly with arete: "The root of the word is the same as aristos, the word which shows superlative ability and superiority, and "aristos" was constantly used in the plural to denote the nobility."