BBC Choice was a BBC TV station which launched on 23 September 1998 and closed on 28 February 2003. It was the first British TV channel to broadcast exclusively in digital format, as well as the BBC's second non-terrestrial channel launch (following on from the BBC News channel in 1997). BBC Choice initially broadcast from 5pm nightly; this later switched to 7pm. The 7pm starts carried over into its successor BBC Three. BBC Choice also aired children's programmes, initially at weekends and subsequently daily during the daytime; this duty transferred to CBBC Channel, CBeebies and BBC Three.