The Baylor–Texas Tech football rivalry is an American college football rivalry between the Baylor Bears and Texas Tech Red Raiders. Each school is a member of the Big 12 Conference. The rivalry began in 1929. The game has been played every year since 1956 despite the fact that Texas Tech was a member of the Border Intercollegiate Athletic Conference. In 1960, Texas Tech joined the Southwest Conference, ensuring the rivalry would continue. In 1996, the Southwest Conference dissolved, and both teams were invited, along with the Texas Longhorns and Texas A&M Aggies, with former members of the Big Eight Conference to form the Big 12 Conference. From 1947–64, Baylor won 14 of the 15 games. From 1996–2010, Texas Tech won 15 straight games. However, from 2011–15 Baylor has won 5 straight to retak