Brand equity
Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.
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Brand equity
Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.
has abstract
Brand equity is a phrase used ...... nd equity" metric very useful.
@en
Der Begriff Markenwert (auch B ...... en monetären Wert einer Marke.
@de
El valor de marca es el valor ...... menor riesgo y un menor coste.
@es
Il patrimonio di marca o valor ...... i di marca
* altre tipicità.
@it
Merkwaarde (ook wel brand valu ...... n het merk toe te wijzen zijn.
@nl
O Brand Equity é um termo da á ...... odutos de melhores qualidades.
@pt
Wartość marki - wartość dodana ...... edniego niemarkowego produktu.
@pl
سهم العلامة التجارية تشير إلى ...... ذات قيمة التي تمتلكها أي شركة
@ar
品牌权益是一种战略意义很高但又难以量化的概念。很多专家发展出了各种品牌权益的定义，以及相对应的分析工具，但是目前营销界还不存在一个普遍共识(O. I. Moisescu)。
@zh
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Brand equity is a phrase used ...... ts with less well-known names.
@en
Der Begriff Markenwert (auch B ...... en monetären Wert einer Marke.
@de
El valor de marca es el valor ...... un valor positivo o negativo.
@es
Il patrimonio di marca o valor ...... ma possono essere riassunte in
@it
Merkwaarde (ook wel brand valu ...... n het merk toe te wijzen zijn.
@nl
O Brand Equity é um termo da á ...... o e financeiro da organização.
@pt
Wartość marki - wartość dodana ...... edniego niemarkowego produktu.
@pl
سهم العلامة التجارية تشير إلى ...... ذات قيمة التي تمتلكها أي شركة
@ar
品牌权益是一种战略意义很高但又难以量化的概念。很多专家发展出了各种品牌权益的定义，以及相对应的分析工具，但是目前营销界还不存在一个普遍共识(O. I. Moisescu)。
@zh
label
Brand equity
@en
Brand equity
@pt
Markenwert
@de
Merkwaarde
@nl
Patrimonio di marca
@it
Valor de marca
@es
Wartość marki
@pl
سهم العلامة التجارية
@ar
品牌權益
@zh