Brand networking
Brand networking is the engagement of a social networking service around a brand by providing consumers with a platform of relevant content, elements of participation, and a currency, score, or ranking. Brands are using brand networking to create communities that serve as a fully encompassing interactive destination to encourage brand participation online and off. This evolved level of user participation with the brand creates strong relationships with consumers and leverages sales and generates fan equity.
primaryTopic
Brand networking
Brand networking is the engagement of a social networking service around a brand by providing consumers with a platform of relevant content, elements of participation, and a currency, score, or ranking. Brands are using brand networking to create communities that serve as a fully encompassing interactive destination to encourage brand participation online and off. This evolved level of user participation with the brand creates strong relationships with consumers and leverages sales and generates fan equity.
has abstract
Brand networking is the engage ...... ales and generates fan equity.
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23,774,437
Wikipage revision ID
739,053,477
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Brand networking is the engage ...... ales and generates fan equity.
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Brand networking
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