Cdiscount is a French e-commerce website with a broad offer: a wide range of products including, among others, cultural goods, high-tech, IT, household appliances, personal appliances and food. Historically Cdiscount has positioned itself as a discount online retailer. It is currently the most important French e-commerce website in terms of turnover with a growth superior to the market’s average in 2013. Cdiscount now operates on four continents : South America, Europe, Africa and Asia. Cdiscount is the e-commerce leader in France with a turnover of 1.6 billion euros in 2013.