Corinthian leather is a term coined by the advertising agency Bozell to describe the upholstery used in certain Chrysler luxury vehicles. The term first appeared in advertising in 1974. Although the term suggests that the product has a relationship to or origination from Corinth, there is no relationship; the term is merely a marketing concept. Despite the exotic origin suggested by the name "Corinthian leather", much of the leather used in Chrysler vehicles during the era originated from a supplier located outside Newark, New Jersey.