Datalogix is a consumer data collection company based in Denver, Colorado. Datalogix provides online, direct mail, and mobile services to their clients. The company's primary objective is to obtain and track offline and online data purchasing behavioral patterns, with the use of information obtained from retailers' loyalty card programs. This information is used to help advertisers maximize ad campaigns that will potentially increase profits. However, Datalogix clients extend further than retail stores, as some of their clients include grocers, travel agencies, Pepsico, Ford, and the Dr. Pepper Snapple Group. After consumer spending behaviors are measured, the information is sold to advertising companies and publishers, such as Facebook and Google. Advertisers then use the information obta