Delia's, Inc. (stylized as dELiA*s) is a direct marketing and retail company composed of two lifestyle brands primarily targeting pre-teen girls (#deliasgirls) 7-13 and teenage girls between the ages of 13 to 19. It was, in its prime, the leading marketer to 10 to 24-year-old females in the United States. Delia's was popular among college women, as many of its products were affordable and suitable for college-age students. After declaring bankruptcy in December 2014, the store re-opened as an online merchant in August 2015.