The Demi World Tour was the fifth headlining concert tour by American singer Demi Lovato. It was Lovato's second tour in support of her fourth studio album Demi (2013), following The Neon Lights Tour. During most of the European tour dates in 2014 (except for Istanbul), Lovato was the opening act for Enrique Iglesias' Sex and Love Tour. The tour was produced and promoted by Live Nation, and sponsored by the Tampax and Always Radiant Collection. The first leg of the tour took place in the United States and Canada from September 6, 2014 to October 27, 2014, where Christina Perri and MKTO served as opening acts. Lovato toured Oceania and Asia in early 2015.