Diversity marketing

Diversity marketing (or in-culture marketing) is a marketing paradigm which sees marketing (and especially marketing communications) as a way to connect with the different individuals in the market. As society has progressed companies have learned that not everyone can be chalked up as the same and that every person has different life experiences, may it be religion culture or beliefs."Diversity marketing involves acknowledging that marketing and advertising must offer alternative ways of communicating to these diverse groups. With that knowledge, diversity marketers aim to develop a mix of different communication methods, in order to reach people in each of the diverse groups present in the market" Thus diversity marketing is the process in which companies study the market they are in or

Diversity marketing

Diversity marketing (or in-culture marketing) is a marketing paradigm which sees marketing (and especially marketing communications) as a way to connect with the different individuals in the market. As society has progressed companies have learned that not everyone can be chalked up as the same and that every person has different life experiences, may it be religion culture or beliefs."Diversity marketing involves acknowledging that marketing and advertising must offer alternative ways of communicating to these diverse groups. With that knowledge, diversity marketers aim to develop a mix of different communication methods, in order to reach people in each of the diverse groups present in the market" Thus diversity marketing is the process in which companies study the market they are in or