Dudley Noble, who started at the Rover Company in 1911 as a motorcycle tester and competition rider, became one of the British automobile industry’s pioneering publicists. He arranged one of the first ever promotional films to be shot, in 1912, of the Rover motorcycle production and testing, ending with a sequence of him accidentally falling off his motorbike in the middle of Kenilworth ford! Many of his Rover publicity exercises, such as racing the Blue Train, passed into motoring legend.