E-segment (or executive cars) is defined by European Commission as the fifth segment in European market car classification. It approximately corresponds to Full-size car and Mid-size luxury car segment in North America, or Executive car in British English terminology. These cars are usually denoted for their length (equal to or above 5,000 mm) and luxury interior styling. Renault discontinued the unsuccessful flagship Vel Satis in 2009 without replacing it in Europe, its chances of sales success probably not being helped by its unconventional styling, as well as the lack of a premium badge.