Electric Tones is an independent record label owned and run by British composer and producer Tim Simenon. The label, which is based in Amsterdam, was launched in 2000, and is dedicated to the release of electronic-based compositions, generally fitting into the field known as Electronica. Because of certain similarities between Electronica's compositional, production and editing styles, and aspects of the more mainstream Dance music genre, the two worlds sometimes overlap. It is not uncommon for certain artists to move between the two scenes - as with label boss, Tim Simenon.