Embarq Missouri, Inc. is a telephone operating company providing local telephone services in Missouri owned by CenturyLink. The company was established in 1929 as The United Telephone Company, later changing its name to United Telephone Company of Missouri upon expansion of the United Telephone System. It was owned by United Telecommunications. Embarq was acquired by CenturyTel in 2009, which in 2010 changed its name to CenturyLink. Embarq Missouri, at that point, began carrying on business under the CenturyLink name.