Entrepreneurial feminism, developed from social feminism, is a theory that explains how feminist values are enacted through the venture creation process to improve the position of women in society. Coined by Barbara Orser and Catherine Elliott, entrepreneurship is viewed as a mechanism to create economic self-sufficiency and equity-based outcomes for girls and women. Entrepreneurial feminists enter commercial markets to create wealth and social change, based on the ethics of cooperation, equality, and mutual respect.