Fairtrade Ireland is the Irish member of FLO International, which unites 23 Fairtrade producer and labelling initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand. The first Irish product bearing the Fairtrade Mark, Bewley's Direct coffee, was launched in November 1996. Today, dozens of Irish products bear the Fairtrade Mark, and Fairtrade products are sold by most major Irish supermarkets, such as Tesco, Dunnes Stores, Londis, Marks & Spencer, Superquinn, Supervalu, Centra, and Spar.