Fruit Gushers (occasionally just called Gushers) are hexagonal fruit snacks made primarily from sugar and fruit juice, with small amounts of other ingredients. Introduced in 1991, they are produced by General Mills under the Betty Crocker brand name, and may be found in generic forms as well. The center of each gusher is a thick sweet liquid, and is surrounded by a chewy gelatinous sugar covering. When one bites into the snack, the liquid inside "gushes" out, hence the name of the snack. Fruit Gushers was the major sponsor for the YTV game show Uh Oh! from 2001 until the series ended in 2003.