Fruit by the Foot is a fruit snack made by General Mills (GM) in the brand line Betty Crocker. It was introduced in 1991 in North America and is still in production. Fruit by the Foot is very similar to GM's Fruit Roll-Ups in its presentation of being rolled up within itself, but differs in taste, dimension and consumption methods. The similarity in name and concept is such that many people sometimes mistakenly refer to Fruit by the Foot as "Fruit Roll-Ups" and vice versa. The snack is approximately 3 feet (0.91 m) long, and has a loop at the end. The snack initially went by "A Yard of Fruit" until Shaw stepped in and suggested Fruit by the Foot. Fruit by the foot today, most noticeably the strawberry flavor tastes much different than it did in the 90's when the snack was first made. It us