G.I. Joe is a military science fiction action film series, based on Hasbro's G.I. Joe toy, comic and media franchises. Development for the first film began in 2003, but when the United States launched the invasion of Iraq in March 2003, Hasbro suggested adapting the Transformers instead. In 2009, the first film was released under the title, G.I. Joe: The Rise of Cobra. A second film, G.I. Joe: Retaliation was released in 2013. A third film in the series has been confirmed to be in early development, and a possible crossover with the Transformers franchise is being considered.