Google Buzz was a social networking, microblogging and messaging tool that was developed by Google and integrated into their web-based email program, Gmail. Users could share links, photos, videos, status messages and comments organized in "conversations" and visible in the user's inbox. On October 14, 2011, Google announced that it would be discontinuing the service and that the existing content would be available in read-only mode. Buzz was discontinued on December 15, 2011 and superseded by Google+.