Grofers is an Indian on-demand grocery delivery service. It was founded in December 2013 and is based in Gurgaon. As of 2016, the company has raised about $165.5 million from investors including SoftBank and Sequoia Capital. In early 2016, Grofers reduced its workforce by ten percent and reduced its operations from 26 cities to 17 cities. The name Grofers is a portmanteau of "grocery gophers". Customers of the company use a mobile application to order groceries online. Grofers employees then secure the items from local stores and deliver the items to the consumer.