Heimatfilm (German pronunciation: [ˈhaɪmatˌfɪlm], German for "homeland-film"; German plural: Heimatfilme) is the name given to a film genre that was popular in Germany, Switzerland, and Austria from the late 1940s to the early 1970s. They were usually shot in the Alps, the Black Forest, or the Lüneburg Heath and always involved the outdoors. These films were noted for their rural settings, sentimental tone and simplistic morality, and centered on love, friendship, family and non-urban life. Also, the polarity between old and young, tradition and progress, and rural and urban life was articulated. The typical plot structure involved both a "good" and "bad" guy wanting a girl, conflict ensuing, and the "good" guy ultimately triumphing to win the girl to the happiness of everyone and the chil