Hitz939 is a radio station operated by Grant Broadcasters in Bundaberg, Australia. Using the callsign 4RUM, Hitz939 is notable for being the first commercial FM licence in the Bundaberg region. Commencing broadcast on 29 March 1993 as a rock format station Hitz FM 93.9, the first song broadcast was "We Built This City" by Starship. Since then, the station has moved towards a Hot Adult Contemporary format, playing a mix of 1980s, 1990s, 2000s and new music appealing to a 25-40 audience.