Incredible Connection (Pty) Ltd is the largest consumer electronics and IT retailer in South Africa. On 15 December 1998, Incredible Connection was acquired by Connection Group Holdings Limited and now operates as subsidiary of that company, itself a subsidiary of JD Group Limited. As of 2005, Incredible Connection has 34 retail outlets in South Africa, and in 2002 it was reported to hold 45% of the IT retail market in the country.