It Serve You Right to Suffer (later retitled "It Serves You Right To Suffer" for reissue) is an album by blues singer, songwriter, and guitarist John Lee Hooker, released on the Impulse Records label in early 1966 (catalogue no. 9103). It was part of the short-lived Impulse folk music division, with the slogan adapted from their jazz promotion, "the new wave of folk is on Impulse!" The album was reissued for compact disc by MCA Records on July 27, 1999.