The Kogi truck took a while to catch on. After several weeks of parking in different locations and not getting any customers, Kogi began going to clubs and giving free samples to bouncers. They enjoyed them and spread the word. Kogi's first "big break" came when it got the idea outside of Green Door in Hollywood to contact food bloggers about trying the tacos who then wrote about Kogi. Its subsequent use of Twitter to announce its location led to considerable buzz on social networking services, leading Newsweek to proclaim Kogi "America's first viral eatery".