Kool-Aid Man is an Atari 2600 video game is centered on the Kool-Aid Man, the long time television mascot of the popular beverage Kool-Aid. A second, unique video game cartridge was also made for the Intellivision. The game remains as one of the most obvious product placements in video game history, and in a further attempt at marketing the beverage, the game could be obtained for free by mailing in 125 proof of purchase points. While it was initially available exclusively through mail-order, it was later released through traditional retail outlets.