The MPEG Industry Forum (MPEGIF) is a non-profit consortium dedicated to "further the adoption of MPEG Standards, by establishing them as well accepted and widely used standards among creators of content, developers, manufacturers, providers of services, and end users." The group is involved in many tasks, including promotion of MPEG standards (particularly MPEG-4, MPEG-4 AVC / H.264, MPEG-7 and MPEG-21); developing MPEG certification for products; organising educational events; and collaborating on development of new de facto MPEG standards.