In hip hop, the term mami refers to an attractive Latina woman, typically of Puerto Rican or Dominican descent. There is also the emergence of the mami video vixen, who is the glamorized, hyper-sexualized version of an attractive Latina woman that is seen in rap videos. The image of mami that is the most popular in rap culture is the butta pecan mami, a term coined by Raquel Z. Rivera, which refers to a Latina woman who has light golden colored skin and "good" (European-type) hair. The mami shares qualities with the hyper-sexualized black woman, but her skin color and hair type put her in a higher position in the Eurocentric desired hierarchy. The mami that appears in mainstream rappers videos are specifically referred to by origin, which was generally Puerto Rican (but now also refers to