Mapa (Hebrew: מפה‎‎, lit. map), officially called MAP - Mapping and Publishing (Hebrew: מפה - מיפוי והוצאה לאור‎‎), is an Israeli cartographic and book publishing company. It was founded in 1985, under the name Sifrei Tel-Aviv (lit. Tel-Aviv Books) and went into the field of cartography in 1994. It eventually moved solely into cartography, becoming the market leader in map making for the public sector in 1995. It controlled close to 80% of the market in 2005. In April 2007, Mapa was purchased by the GPS company Ituran for US $13 million.