Massachusetts Innovation & Technology Exchange or MITX is a nonprofit industry organization focused on the web and mobile and is one of New England's main Internet business and marketing associations. The organization was founded by Larry Weber and Michael Barron in 1996 to help marketers understand how digital technologies are converging and impacting the traditional and non-traditional marketing and media landscape.MITX aims to help member companies recognize future trends and provide education on how to best take advantage of the opportunities those impacts and trends represent. For this purpose, MITX offers educational programming for businesses and individuals to explore trends and provide networking opportunities and initiatives to cultivate the next generation of leaders. Its most p