Misattribution is one of many theories of humor that describes an audience's inability to identify exactly why they find a joke to be funny. The formal theory is attributed to Zillmann & Bryant (1980) in their article, “Misattribution Theory of Tendentious Humor,” published in Journal of Experimental Social Psychology. They derived the critical concepts of the theory from Sigmund Freud’s Wit and Its Relation to the Unconscious, originally published in 1905. Freud declared people incapable of knowing exactly what it is they find amusing due to the complex nature of their conscious and subconscious minds. Jokes are crafted by comedians who have experience with causing laughter but who may themselves be blind to the actual cause of humor.