My Nintendo (Japanese: マイニンテンドー Hepburn: Mai Nintendō) is a loyalty program provided by Nintendo and the successor to Club Nintendo. The system rewards allows players to earn points from using software or purchasing games, which can then be spent on rewards such as digital games or discounts. The program launched on March 17, 2016, in Japan and on March 31, 2016, in the rest of the world, launching alongside Nintendo's first mobile app, Miitomo.