NEVER was a series of professional wrestling events held by New Japan Pro Wrestling (NJPW) between August 2010 and November 2012. On July 12, 2010, NJPW officially announced the NEVER project, which was to highlight younger up-and-coming talent and outside wrestlers not signed to the promotion. It was explained that the name of the project was an acronym of the terms "New Blood", "Evolution", "Valiantly", "Eternal" and "Radical". For the events, NJPW recruited several freelancers as well as wrestlers signed to promotions such as DDT Pro-Wrestling and Kaientai Dojo. Some outsiders who became NEVER regulars included Daisuke Sasaki, Kaji Tomato, Madoka, Ryuichi Sekine and Shinobu. Kushida, who entered NEVER as a representative of the Smash promotion in February 2011, signed a NJPW contract th