Natseven TV Sdn Bhd, better known as ntv7, is a free-to-air terrestrial television channel in Malaysia based in Petaling Jaya, Selangor. It began broadcasting nationwide on 7 April 1998. Its mission is to promote a happier and more enlightened Malaysia. Believing strongly in the provision of wholesome entertainment, good family and community values, good corporate citizenship, and the promotion of national integration, the station works on an appointment-based programming concept reflecting its philosophy of being "Saluran Ceria Anda". Since 1 April 2016, this channel will only broadcast regular programming during 1PM until about 1AM everyday with a teleshopping block called CJ Wow Shop being broadcast during 6AM to 1PM everyday, which attracted huge criticism on social media.