Old Lions
Old Lions is a British television and cinema advertisement launched by the Carlsberg Group in 2006 to promote Carlsberg-brand pale lager. The 180-second piece formed the cornerstone of the company's media campaign in England during the run-up to the 2006 FIFA World Cup. The campaign targeted men between the ages of 16 and 34. The commercial shows the lead up to and playing of a game of football between a local pub team and a team made up of former England players, coached by Bobby Robson. Old Lions was handled by advertising agency Saatchi & Saatchi. It was directed by Chris Palmer. Production was handled by production company Gorgeous Enterprises, with post-production by The Mill. It premiered on British television on April 15, 2006.
primaryTopic
Old Lions
Old Lions is a British television and cinema advertisement launched by the Carlsberg Group in 2006 to promote Carlsberg-brand pale lager. The 180-second piece formed the cornerstone of the company's media campaign in England during the run-up to the 2006 FIFA World Cup. The campaign targeted men between the ages of 16 and 34. The commercial shows the lead up to and playing of a game of football between a local pub team and a team made up of former England players, coached by Bobby Robson. Old Lions was handled by advertising agency Saatchi & Saatchi. It was directed by Chris Palmer. Production was handled by production company Gorgeous Enterprises, with post-production by The Mill. It premiered on British television on April 15, 2006.
has abstract
Old Lions is a British televis ...... teractive television campaign.
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Link from a Wikipage to an external page
Wikipage page ID
24,520,454
Wikipage revision ID
743,442,928
Caption
a frame from Old Lions
country
United Kingdom
director
followed by
language
preceded by
producer
Jennifer Kennedy
product
Carlsberg pale lager
production company
released
2006-04-15
runtime
starring
Website
subject
type
comment
Old Lions is a British televis ...... television on April 15, 2006.
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label
Old Lions
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