Old Monk commonly known as 'OMR' is an iconic vatted Indian dark rum, launched on 19 December 1954. It is blended and aged for a minimum of 8 years. It is a dark rum with a distinct vanilla flavour, with an alcohol content of 42.8%. It is produced in Ghaziabad, Uttar Pradesh, available in all parts of India. There is no advertising, its popularity depends on word of mouth and loyalty of customers. However, in 2013 Old Monk lost its rank as the largest selling dark rum to McDowell’s No.1 Celebration Rum. Old Monk has been the biggest Indian Made Foreign Liquor (IMFL) brand for many years.