Pinkwashing is a form of cause marketing that uses a range of pink ribbon logos, displayed on various products.The Pink ribbon logo symbolizes support for breast cancer-related charities or foundations. The term 'Pink washing' is associated with companies that use the pink ribbon symbol or use the support of breast cancer charities as a marketing technique, to promote one of their products, while at the same time manufactured products have proven to contain ingredients, that are linked to the disease developed or are used in a manner that associates it with the increased risk of disease.