Pro TV (Romanian pronunciation: [proteˈve]) is the third Romanian private TV Channel (after the now-defunct Tele7ABC and Antena 1), launched in December 1995, that reaches almost 99% of Romania’s 21.5 million people and has 48% of its broadcast schedule comprising locally produced programs. Pro TV broadcasts 24 hours a day and achieved an average all day audience of 16.5% during 2008.