Producers Releasing Corporation was one of the less prestigious Hollywood film studios that made up what became known as Poverty Row, and lasted from 1939-47. PRC, as it was commonly known, made low-budget B-movies for the lower half of a double bill or the upper half of a neighborhood cinema showing second-run films. The company was substantial enough to not only produce but distribute its own product and some imports from the UK, and operated its own studio facility, first at 1440 N. Gower Street (on the lot that eventually became Columbia Pictures) from 1936-43, then the complex used by the defunct Grand National Films Inc. from 1943-46. The studio was located at 7324 Santa Monica Blvd. The address is now a shopping plaza.