Reputation parasitism
Reputation parasitism, reputation leeching or credibility leeching is a legal term regarding marketing. It refers to when one advertiser uses another brand's good reputation to market his own product. In many places it is illegal to do so. For instance in Sweden it is outlawed according to Marknadsföringslagen ("Swedish Marketing Act") (1995:450). Examples include having a product in a design that is very similar to an existing product. It can also be a similar name.
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Reputation parasitism
Reputation parasitism, reputation leeching or credibility leeching is a legal term regarding marketing. It refers to when one advertiser uses another brand's good reputation to market his own product. In many places it is illegal to do so. For instance in Sweden it is outlawed according to Marknadsföringslagen ("Swedish Marketing Act") (1995:450). Examples include having a product in a design that is very similar to an existing product. It can also be a similar name.
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Reputation parasitism, reputat ...... It can also be a similar name.
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Wikipage page ID
26,698,659
Wikipage revision ID
644,650,459
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Reputation parasitism, reputat ...... It can also be a similar name.
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Reputation parasitism
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