Established in 2002, the Xerox Rochester International Jazz Festival takes place in June of each year, in Rochester, New York. It is produced by John Nugent, Artistic Director and Marc Iacona, Executive Director. The title sponsor is Xerox. In 2009, attendance was estimated at a record 133,000 for the 225 concerts presented. In 2010, 162,000 people attended the Xerox Rochester International Jazz Festival's 250 concerts presented over nine days, breaking the record set the prior year of 133,000.