("Saddle Creek" redirects here. For the shopping center, see Shops of Saddle Creek.) Saddle Creek Records is an American record label based in Omaha, Nebraska. Started as a college class project on entrepreneurship, the label was founded by Mike Mogis and Justin Oberst in 1993 (as Lumberjack Records). Mogis soon turned over his role in the company to Robb Nansel. The label is named after Saddle Creek Road, a street that cuts through the east side of midtown Omaha, and the beginnings of a scene whose members included Conor Oberst (then a solo artist, currently of Bright Eyes, Conor Oberst and the Mystic Valley Band, Desaparecidos and Monsters of Folk), Tim Kasher (then of Slowdown Virginia, currently of Cursive and The Good Life), and others. Collectively, they were known unofficially as th