"Shoulda Woulda Coulda" is a song by Beverley Knight, released as the second single from her album Who I Am. Written about the breakup of her long-term relationship because she decided to put her career first, it became her first top-10 single in the United Kingdom. It remains her most recognisable hit. Its airplay success propelled Who I Am into the top 10 on the UK album charts. The video was shot in the Hout Bay area of Cape Town, South Africa, and directed by Douglas Avery.