"Sign of the Times" is a song by English pop/new wave band The Belle Stars, released as the lead single from the band's only self-titled studio album. The single was the fourth single from their only album, and their seventh single overall. Sign of the Times was the band's first single that was an original song since 1981's Another Latin Love Song. Its lyrics describe the band explaining how they feel their lover is unfaithful of their love, hence the lyric "You say you love me, but want success." The single was the band's first to make it into the top 10, reaching #3 in the charts.