Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University. The app's marketed product name was originally used to form the company Snapchat, Inc., which was later renamed Snap Inc. The corporate headquarters are located in Venice, California. The prototype for Snapchat was started by Brown and Spiegel as a project for one of Spiegel's classes at Stanford, where Spiegel was a product design major. Beginning under the name "Picaboo", the idea was to create a selfie app which allowed users to share images that were explicitly short-lived and self-deleting. The temporary nature of the pictures would therefore encourage frivolity and emphasize a more natural interaction. When, in April