Television Doma is the first niche channel aimed at young, active people in Slovakia. The channel, which launched on August 31, 2009, is owned by Central European Media Enterprises and currently has a reach of approximately 95% of the country's 5.4 million people and broadcasts 24 hours per day. In May 2012, the HD version of the channel has launched and it is distributed in Cable and IPTV platforms. The channel is extending its programming including highly rated foreign titles as well as gradually delivered locally produced content relevant to its audience.