Television presentation refers to the way in which television stations present themselves between programs. It has become increasingly important in the recent multichannel television environment for television stations to create an attractive and distinct on-air appearance, through the various elements that form the 'television presentation' umbrella. These include idents, the short clips that are often shown before a program on many stations. They often consist of an animated form of the station's logo, and many have a continuity announcer who speaks over the clip with information about programs on the station. Some stations, such as BBC One in the UK have used a live action ident since 1997. This approach however is less common. Other elements include Digital On-screen Graphics (DOGs) an